March 27, 2026
Tiger Cao：Five New Mindsets for the Growth of Baijiu (Chinese liquor)
Focused on the growth paths for baijiu brands in a shrinking market, providing a systematic overview and offering practical operational references and growth inspiration for attendees in the beverage industry, helping brands overcome growth bottlenecks. The following content is from his presentation.
March 18, 2026
Philip Kotler talks about Peter Drucker
David Sprott, Dean of the Drucker Management Institute, recently visited Northwestern University's Kellogg School of Management to speak with Professor Philip Kotler, the "father of modern marketing" and chief consultant of Kotler Marketing Group (KMG), about Peter Drucker. This interview, part of Drucker's oral history project, not only records anecdotes of interactions between the two masters but also provides a deeper interpretation of the inspirational spirit of this mentor who shaped modern management as a thinker and lifelong learner.
February 28, 2026
Rise and fall amidst the sandstorms: Chinese brands emerging in the Middle East
Chinese companies are tapping into the Southeast Asia and Middle East markets, how can they win the battle of localized marketing? Dr. Tiger Cao, global partner of Kotler Marketing Group (KMG), and Hermawan Kartajaya, founder of KMG ASEAN and MCorp, have teamed up to create the book "Rise" on Chinese corporate ventures, which provides authoritative real-world guidance for venture capitalists.
February 3, 2026
A Closer Look at OPPO: An In-Depth Dialogue on Technology, Humanity, and Long-Term Vision
In company visits, what is truly valuable is not "what you see", but rather what kind of long-term logic you are moved by.
January 20, 2026
How AI and IP are Reshaping Overseas Consumer Brands
AI is reshaping the business world at a tsunami-like pace, while IP, like a calm undercurrent, continues to influence human cognition and emotional structures over a longer period.
January 14, 2026
Top 10 Latest Marketing Research Findings for 2025-2026
2025 marketing research explores real business issues, applying trending marketing technologies and theories. Below are 10 valuable findings from global academic journals.
December 11, 2025
Tiger Cao: Perusahaan China Masuki Era Globalisasi Baru
Tiger Cao menyampaikan bahwa gelombang ekspansi perusahaan China kini memasuki fase baru yang ia sebut sebagai era Global 2.0.
October 20, 2025
Build the New Growth Engine in the AI Age (CEO Program: Cohort II)
The wave of AI and Globalization 2.0 is reshaping business and presents new growth opportunities.
May 26, 2025
How to Become a High-Value Enterprise in the Global Wave of the "Oversea Chinese Economy"
The "Asian CEO Brand Globalization Strategy Program," launched by Kotler Marketing Group (KMG), is a practical strategic program specifically designed for CEOs, executives, and investors of Asian enterprises.
December 24, 2024
Pioneering a New Framework for Value Global Expansion: Cao Hu's New Book "Spillover" Launch
This grand book launch was not only a presentation of a new publication but also an in-depth exploration of overseas marketing for Chinese enterprises. The event was hosted by Mr. Tang Wen, CEO of Hydrogen Atom, and commenced with an opening speech by Xu Quanjun, Executive Deputy Director of Shenzhen Publishing Group Shenzhen Publishing House.
January 23, 2025
Spillover Series | From History to the Future: Certainties and Uncertainties in the Globalization of Chinese Enterprises
Initiated by Kotler Marketing Group, this episode of the Spillover—Corporate Breakthroughs Under the Wave of Globalization series focuses on: From History to the Future: Certainties and Uncertainties in the Globalization of Chinese Enterprises.
